For Sale By Owner Homes in Australia – Sell Without Agents & Save on Fees

Questions? Call us on 1300 609 392 or email [email protected]  (Mon–Fri)

Real examples
Examples of SaleByHomeOwner.com.au property posts on Facebook

Real property posts from our Facebook page — your ad will look just like this

Facebook & Instagram Property Advertising

We create and run a targeted ad campaign for your property — shown to thousands of local buyers across Facebook and Instagram. No social media account needed. We handle everything.

Every campaign includes:

Professionally designed ad
Local area targeting — we set it all up
Comment monitoring throughout
All ad spend included — no hidden costs
Live within 24 business hours
  • You purchase the campaign below — we receive your property address at checkout
  • Within 24 business hours, our team builds your ad using your existing listing photos
  • Your ad begins appearing on Facebook and Instagram to local buyers in your area
  • When someone is interested, they click through to your listing and can contact you directly
  • You do not need a Facebook or Instagram account at any point

Every campaign includes a flat $149 management fee — this covers our team's time to design, set up, and monitor your ad throughout the campaign. The rest of the price goes directly toward running your ad on Facebook and Instagram.

For example: a $450 campaign = $301 in Facebook/Instagram ad spend + $149 management fee. There are no extra charges or hidden fees.

Campaign Type 1

Open Home Awareness Campaign

Have an open home coming up? We'll run an ad targeting local buyers in the days leading up to your inspection, letting them know exactly when and where it is.

  • For best results, purchase at least 4 days before your open home
  • Your campaign ends on the day of your open home
  • Allow up to 24 business hours (Mon–Fri) for your ad to go live after purchase
  • One campaign can be purchased per scheduled open home
Choose your budget
All prices include a flat $149 management fee. The more you spend, the more people see your ad.
$350
Open Home Campaign
Estimated reach
14,000 – 40,000 views
Times your ad is shown to local buyers over 4 days
$201 ad spend + $149 management fee
Buy $350 Package
Please note: Once an ad campaign has been commenced and launched, it will proceed through to its scheduled end time — refunds cannot be issued once the campaign is live. Estimated views are indicative and may vary based on location, audience size, and market conditions. We can't guarantee a specific number of open home attendees.
Campaign Type 2

Listing Awareness Campaign

Want more buyers to see your listing over the coming month? We run your ad for 30 days — a cost-effective way to get more eyes on your property.

  • All campaigns in this section run for 30 days
  • Allow up to 24 business hours (Mon–Fri) for your ad to go live after purchase
  • Your ad budget is automatically spread evenly across the 30-day campaign
Choose your budget
All campaigns run for 30 days and include a $149 management fee.
$450
30-Day Listing Campaign
Estimated reach
21,000 – 60,000 total views
Approx. 700–2,000 views per day
$301 ad spend + $149 management fee
Buy $450
$650
30-Day Listing Campaign
Estimated reach
36,000 – 100,000 total views
Approx. 1,200–3,300 views per day
$501 ad spend + $149 management fee
Buy $650
$1,500
30-Day Listing Campaign
Estimated reach
97,000 – 270,000 total views
Approx. 3,200–9,000 views per day
$1,351 ad spend + $149 management fee
Buy $1,500
Please note: Once an ad campaign has been commenced and launched, it will proceed through to its scheduled end time — refunds cannot be issued once the campaign is live. Estimated views are indicative and may vary based on location, audience size, and market conditions.

What happens after you buy?

Here's exactly what to expect — no surprises.

1

Complete your purchase online

You'll be taken to a secure Stripe payment page. Enter your card details and the address of your listed property, then click Pay. A receipt goes to your email straight away.

2

Our team builds your ad within 24 hours

We use your existing listing photos and property details — nothing extra needed from you. We set up the targeting and launch your campaign.

3

Your ad goes live and buyers start seeing it

Your property appears in the feeds of local buyers on Facebook and Instagram. Interested buyers click through to your listing and contact you directly.

4

Campaign runs for its full duration

Open Home campaigns run until your inspection date. Listing campaigns run for 30 days. If you have any questions during the campaign, email us at [email protected]

Common questions

No — you don't need any social media accounts at all. We run everything through our own business accounts. Buyers who see your ad can click through to your listing and contact you from there as normal.
If you have an open home scheduled, choose the Open Home campaign. If you just want more people to see your listing over the coming weeks, choose the Listing Awareness campaign. If you're unsure, email us at [email protected] and we'll help you decide.
Every campaign includes a flat $149 fee that covers our team's time to design your ad, set up the targeting, and monitor the campaign throughout. The rest of the price goes directly toward showing your ad to buyers on Facebook and Instagram. For example, a $450 campaign = $301 ad spend + $149 management fee.
Once a campaign has commenced and been launched, it will proceed through to its scheduled end time and refunds cannot be issued. If you're unsure about timing, please email us before purchasing.
Yes, absolutely — you can add a campaign at any point while your property is listed with us. Just purchase below, or email us at [email protected] and we can assist you.

Have a question before purchasing?

Our team is happy to help you choose the right option.

Call us
1300 609 392
Monday to Friday

Compare

Free Ebook Download

Fill out the form below and download your copy

Watch: How to list your Property
Watch: How to list your Property
Free Ebook Download

Fill out the form below and download your copy

Thank you! Click the link below to download your copy