Facebook & Instagram Advertising

At salebyhomeowner.com.au, we spotlight your property listing on Facebook and Instagram—two of the world’s most powerful marketing engines.

With over 20 million Australians scrolling every month, your listing lands directly in the feeds of motivated buyers or tenants.

Why Facebook & Instagram?

Unrivalled Reach Connect with local and national home-hunters where they’re already active.
Precision Targeting Narrow down by suburb, age, interests, behaviour and more to find the perfect buyer.
High-Intent Engagement Drive clicks, enquiries and listing views from serious prospects.
Private Sale Power-Up Compliments your existing listing and attracts extra attention.

What’s Included in Every Campaign

Professionally designed ad creative
Strategic copy crafted for your home
Laser-focused audience targeting
If any negative comments or inappropriate interactions appear, our team will promptly review and remove them to maintain a positive and professional presentation of your property.
Owners may request a copy of their ads perfomance metrics after the campaign has competed

PLEASE NOTE: All campaign prices already include a flat $125 campaign management fee—which covers our team’s time designing, monitoring and optimising your ads.

For example, a $450 Facebook package breaks down into $325 for Facebook/Instagram ad spend plus the $125 management fee, for a total of $450.

ALSO NOTE: As Facebook and Instagram are third-party platforms, and some ads require minimum booking durations, we are unable to offer any refunds or cancellations once a campaign has commenced. For example, if you purchase a 30-day campaign and your property sells within the first 1–2 weeks, the campaign will continue to run for it’s full duration.

How we Target Ads: Optimal Geographic + Age Targeting for Property Ads

We tailor each ad campaign to match its specific goal—whether that’s maximising local exposure for an upcoming open home or generating strong interest and traffic for your newly listed property.

Here are a few examples of how we strategically target our campaigns:

1. Local Radius Targeting (Primary Approach):
Target people within a 5–25 km radius of the property. This captures local buyers, investors, and people upsizing/downsizing in the area.

2. Age-Based Targeting (Avoid Wasting Ad Spend):
Exclude age groups unlikely to be active buyers for higher-value homes (e.g., $800,000+ properties). Recommended age targeting:

Ages 28–65+
This range captures most financially capable first-home buyers, second-home buyers, upsizers, and retirees.
Exclude 18–25
These users typically aren’t in the market for higher-end homes, so removing them avoids unnecessary impressions and wasted clicks.

Example Setup in Ads Manager:

Location: 10 km radius around “Cheltenham, VIC”
Age: 28–65+
Detailed Targeting: “Likely to move”, “Property Finder”, “Real estate investing”, “Mortgage loan”, etc.

3. Broader Location Campaigns (for specific properties):
For unique, rural or regional properties, we may target larger areas (e.g., whole of Sydney or QLD) with the same age filters, especially if targeting expats or sea-changers.

View Available campaigns below:

Important Points, please read prior to purchasing:

We create & handle your entire campaign for you. This Open Home campaign is designed to maximise exposure and drive buyer interest in the lead-up to your upcoming scheduled open home, by targeting active property seekers within your local area. (one campaign can be purchased per Scheduled Open Home)

Important Points, please read prior to purchasing:

Open Home Campaigns should run for a minimum of 4 days prior to the open home for best results.
Please allow up to 24 business hours (Monday–Friday) for your ad to be created and launched.
Your campaign end date will be the day of your scheduled open home.
To comply with advertising guidelines, contact names or phone numbers are not included in the ad text.
The goal of this campaign is to redirect buyers to your existing online property listing, which already includes options for buyers to get in contact.
Please do not request alternate ad copy or wording, as each ad is carefully tailored to strict platform character limits—especially for mobile feed and story views.
All campaign prices already include a flat $125 campaign management fee—which covers our team’s time designing, monitoring and optimising your ads. This is already included in the package prices below – For example, a $450 Facebook package breaks down into $325 for Facebook/Instagram ad spend plus the $125 management fee, for a total of $450.
Your campaign budget is automatically spread out and optimised across the days leading up to your open home.
The total budget is divided evenly from the date your listing advertising commences through to the day of your scheduled inspection.
For example:
- If your allocated Facebook/instagram ad spend is $325 & your campaign begins 7 days before the open home, your daily ad spend will be approx $46.42 per day.
- If it starts 4 days out, the daily spend increases to approx $81.25 per day to maximise reach in a shorter timeframe

Examples & understanding ' Facebook impressions'

Estimated Campaign Reach – (For example purposes only**)

The figures below are rough estimates of Total potential results when each package begins promotion 4 days prior to a scheduled open home, based on targeting a property in an example location of TOOWOOMBA, QLD. Actual results may vary based on market conditions, audience size, and platform performance.

$250 Package:

Estimated Impressions (times your ad has been shown on a screen): 10,800 – 31,200
Estimated Engagements (potential clicks or ad interactions): 1,560 – 4,400

$450 Package:

Estimated Impressions: 22,400 – 64,800
Estimated Engagements: 3,032 – 8,800

$750 Package:

Estimated Impressions: 37,200 – 100,800
Estimated Engagements: 4,800 – 13,600

Disclaimer - Please read

Disclaimer: While we take all reasonable steps to optimise your campaign and maximise exposure, we cannot guarantee specific results such as the number of views, enquiries, or attendees at your open home. Ad performance can vary based on factors including market conditions, competition, buyer demand, and Facebook/Instagram algorithm behaviour.

Please note:

All campaigns are subject to the terms and advertising policies of Facebook and Instagram.
Once your campaign has commenced, no refunds or cancellations can be issued, regardless of whether your property sells before the campaign ends.
Ad start times may vary depending on platform approval and scheduling, but our team will ensure the campaign is live within the stated 24 business hour window.
By purchasing this campaign, you agree to these conditions and understand that results may differ across listings and locations.

Browse some example placements to see how your ads can appear on Facebook

Important Points, please read prior to purchasing:

We create & handle your entire campaign for you. This Listing Awareness campaign is designed to maximise exposure and drive interest in your listing, by targeting active property seekers within your local area.

Important Points, please read prior to purchasing:

Listing Awareness Campaigns should run for a minimum of 14 days.
These campaigns are tailored to help drive additional traffic to your existing listing online by getting your property seen by a lot more people across Facebook & Instagrams extremely popular online platforms.
This is often considered a far cheaper and more cost-effective option than Upgrading your listing on realestate.com.au.
Please allow up to 24 business hours (Monday–Friday) for your ad to be created and launched.
Your campaign end date will be the last day of your chosen packages duration
To comply with advertising guidelines, contact names or phone numbers are not included in the ad text.
The goal of this campaign is to redirect buyers to your existing online property listing, which already includes options for buyers to get in contact.
Please do not request alternate ad copy or wording, as each ad is carefully tailored to strict platform character limits—especially for mobile feed and story views.
All campaign prices already include a flat $125 campaign management fee—which covers our team’s time designing, monitoring and optimising your ads. This is already included in the package prices below – For example, a $450 Facebook package breaks down into $325 for Facebook/Instagram ad spend plus the $125 management fee, for a total of $450.
Your campaign budget will be automatically spread out and optimised across the time frame mentioned on your campaign.
The total budget is divided evenly from the date your listing advertising commences through to the end date of your campaign.
For example:
- If your allocated Facebook/instagram ad spend is $325 & your campaign begins 7 days before the open home, your daily ad spend will be approx $46.42 per day.
- If it starts 4 days out, the daily spend increases to approx $81.25 per day to maximise reach in a shorter timeframe

Examples & understanding ' Facebook impressions'

In Facebook advertising terms, an impression is counted each time your ad is displayed on a user’s screen, regardless of whether they engage with it.

Key Points:

One person can generate multiple impressions if they see the ad more than once.
It does not mean the user clicked or interacted—just that the ad was shown.
It helps measure overall reach and visibility.

Estimated Campaign Reach – (For example purposes only**)

The figures below are rough estimates of Total potential results for a 30 day Package Campaign, based on targeting a property in the example location of TOOWOOMBA, QLD. Actual results may vary based on market conditions, audience size, and platform performance.

$250 Package: (30-Day campaign)

Estimated Daily Impressions (times your ad has been shown on a screen): 307 – 887

Estimated TOTAL Impressions after 30 Days (times your ad has been shown on a screen): 9,210 – 26,600

$450 Package: (30-Day campaign)

Estimated Daily Impressions: 767 – 2,200

Estimated TOTAL Impressions after 30 Days: 23,010 – 66,000

$750 Package: (30-Day campaign)

Estimated Daily Impressions: 1,500 – 4,400

Estimated TOTAL Impressions after 30 Days: 45,000 – 132,000

$1,500 Package: (30-Day campaign)

Estimated Daily Impressions: 3,500 – 10,000

Estimated TOTAL Impressions after 30 Days: 105,000 – 300,000

$2,000 Package: (30-Day campaign)

Estimated Daily Impressions: 4,700 – 13,500

Estimated TOTAL Impressions after 30 Days: 141,000 – 405,000

Disclaimer - Please read

Please note:

All campaigns are subject to the terms and advertising policies of Facebook and Instagram.
Once your campaign has commenced, no refunds or cancellations can be issued, regardless of whether your property sells before the campaign ends.
Ad start times may vary depending on platform approval and scheduling, but our team will ensure the campaign is live within the stated 24 business hour window.
By purchasing this campaign, you agree to these conditions and understand that results may differ across listings and locations.

Browse some example placements to see how your ads can appear on Facebook