Advertise on realestate.com.au with a Licensed Agency while Selling Privately
realestate.com.au doesn’t accept listings directly from the public. Only licensed real estate agencies can publish ads on their platform. SaleByHomeOwner.com.au is a fully licensed real estate agency operating across every Australian state and territory. We provide a specialised For Sale By Owner service so you can manage your sale yourself while our team provides you support by our licensed online-based agents to advertise on realestate.com.au and other major sites.
How our service works
- Register or sign in: Start in minutes via our secure platform: Create an account.
- Build your listing: Add your photos, features, and price using the guided flow at Create New Property Listing.
- Compliance check: Our licensed team reviews your ad to meet legal and portal requirements. Once approved, we publish it to realestate.com.au and other leading portals.
- Enquiries go to you: You handle inspections, questions, and negotiations directly with buyers or tenants. Our team are there to offer you normal agent advice and assistance every step of the way.
- Negotiate and formalise: Capture offers in writing with the Letter of Offer form, then work with your conveyancer or solicitor to finalise contracts and settlement.
Why use SaleByHomeOwner.com.au
- Licensed Australia-wide: We’re a licensed online-based real estate agency service, assisting with advertising on realestate.com.au & other online platforms while you conduct a FSBO sale.
- You stay in control: Price, open homes, and negotiations are all your choice. Enquiries route to you.
- Serious exposure: Your property is published on Australia’s biggest portals so buyers can find you fast.
- Helpful tools: Use practical resources like the Marketing your FSBO listing guide and our offer templates.
- No commission payable to us at settlement: Keep more of your sale proceeds.
Tips that boost clicks and enquiries
- Lead with the hero shots: Bright, wide images of living, kitchen, and outdoor areas increase click-through.
- Write for outcomes: Focus on light, storage, layout, schools, commute, and lifestyle benefits. See Private sale step-by-step.
- Match the market: Use local comparables. If you need a walkthrough on listing flow, read Sell on realestate.com.au privately.
- Respond quickly: Same-day replies and flexible inspection times lift conversion.
Renting out a property privately?
Our licensed pathway covers rentals too. Follow this checklist for maximum tenant reach and a smooth onboarding process: Advertise a rental on realestate.com.au.
FAQs: advertising on realestate.com.au via a licensed agency
Can I list directly on realestate.com.au?
No. Only licensed agencies can post listings on realestate.com.au. With SaleByHomeOwner.com.au you still run a private sale, while we provide the licensed agency support and assistance.
Do homeonwers receive enquiries from buyers/tenants?
Yes. Via our plaform, enquiries are forwarded to you so you can qualify buyers, arrange inspections, and negotiate on your terms.
How fast can my listing go live?
Once ownership is verified and your ad passes compliance, we publish promptly. You’ll receive confirmation when it’s live.
Do you cover land and rentals as well as houses?
Yes. You can advertise houses, units, rural property, and land. For rentals, see how to advertise a rental.
Do I need a conveyancer or solicitor?
Yes. Your conveyancer or solicitor prepares the contract and completes settlement. During negotiation, capture details using our Letter of Offer form.
Can I update my listing after it’s live?
Yes. Log in and edit your ad in your dashboard. For the full flow, start here: Create New Property Listing.
Is this For Sale By Owner or a traditional agent service?
It’s a FSBO service. We’re licensed to publish your ad and provide support, while you manage inspections, negotiations, and decisions.
Get started
Ready to reach Australia’s biggest audience while staying in control of your sale? Create your listing now or talk to our team via Contact.
Author: SBHO Editorial Team. Reviewed by a licensed agent. Last updated: August 2025.
"How To List Your Property" - Watch our Quick Video Guide below
I'm new to this, How does the Process work?
Not to worry, the process is easy & straight forward. Watch our Tutorial videos at the bottom of this page, or click the link below to Open a new brower window to walk you through the process & answer any questions you may have.
LINK: How it works? – Selling your Property By Owner with Sale By Home Owner
Why advertise on RealEstate.com.au?
When your property is listed on Realestate.com.au, it becomes visible & accessible to potentially Millions of buyers online. There is no website in Australia that offers the buyer exposure that realestate.com.au can.
Through our service you can:
- Save Thousands in commission – By listing through us, you save enormously on the costs of commission (in a lot of cases you can save 95% on the costs of selling). There are no hidden fees or charges.
- Keep more of your money when you sell – No more paying agents 3% or 4% of the sale price PLUS additional fees to advertise.
- Customize Your Listing whenever you like – Login at any time to edit, update or remove your listing. Once you changes have been approved by our team they will appear online. You can upload unto 33 photos plus a floor plan and video.
- Negotiate the Sale yourself – Your will be in charge of negotiating your property, there’s no added pressure from an agent.
- Get listed FAST – Once you’ve logged in and created your ad, as soon as we’ve verified your ownership, your home can be online within 2 hours!
We saved Thousands!!! - Very happy, will definitely use again
I was really happy with the service provided by Sale By Home Owner, Always very prompt to any enquiries & delivered everything as promised. I would recommend you try selling yourself as they made it very easy! We saved around $10,500 and will definitely use them again! Thanks very much!
Under Contract in 36 Hours. Quick but Needed Extra Docs
Posted my land for sale and was under contract is 36 hours. The process to set up was easy but the contract part was left up to me as you can’t download a copy of a current residential sale document on line. It is required to be purchased and posted – which didn’t work for our quick sale. I ended up paying my conveyancer to supply. I feel it should be a process all the way to completion and not 80% there
Sold in 8 Days & Saved $20K, First-Time Seller Success
I was able to sell my house for an agreed price within 8 days of listing through Sale By Homeowner. They offered helpful advice to a first time seller and the tools necessary to achieve our goal. By not paying a Real estate agent close to $20000 to do little in a very hot market, it gave me more flexibility when negotiating a sale price. I don’t think I will ever need an agent again. Thanks guys.
Great Team with Regular Updates & Referrals
great mob to deal with very regular updates and referals
Second Sale Success! Easy Process & Big Savings
This is my second sale through Sale By Home Owner, and another success story! Received an offer on the second day after the listing was published. In the end able sold my apartment for a few thousands more than was originally asking. The whole process was easy. The team was very helpful and attentive. Scott replied to my emails and texts veryÊpromptly. Thank you for that, Scott! If you want to save thousands of dollars, please stop using realestate agents. Use Sale By Home Owner instead, you won’t regret!
Full Control, No Agents, Big Savings, highly recommended
Great experience selling my property through Sale By Home Owner. I had full control over inspections, negotiations, and choosing the buyer without any agents involved. It takes patience, but the savings on agent fees are worth it. Highly recommended!
Two-Time Seller, Fast Sales & Great Support
This is my second time using Sale By Home Owner and both times it has been easy and straight forward. They were very helpful and quick to respond to any questions that I had. Both times my property sold fast and with a great result. Highly recommend using them.
Lots of Enquiries, Smooth Sale & Big Savings on Fees
I advertised in late May and had many queries, emails and telephone calls, a client rang that had just sold their home and put an offer on mine just by an inspection of the home, loved it and now they are the new owners of Serrata Springs which I will sadly miss but new beginnings. I saved money as the agent wanted to charge me $2,000 plus for advertising and then take a commission on top of that so I would recommend to anyone wanting to sell, go through homeowner.com.
Cost-Effective & Responsive Service
Such a cost effective way to sell a home! Always so responsive!
Great Way to Sell Your Home Online
Great for selling own home online using real estate sites
We are a licensed Real Estate agency. Only licensed real estate agents can place property listings on realestate.com.au. Aside from being a customer, we are not otherwise affiliated with realestate.com.au
