For Sale By Owner Homes in Australia – Sell Without Agents & Save on Fees

Gold Package

Your home is listed on Australia's two largest property sites - realestate.com.au (12M+ visitors a month) and domain.com.au (up to 8M visitors per month) - plus complimentary listings on a range of other property websites that agents use to sell properties. Includes a large 'For Sale' sign, and your listing stays live until it sells - no time limits. One small flat fee. No commission, no hidden costs.

Package inclusions:

  • List on realestate.com.au
  • List on domain.com.au
  • No time limits, Listed until SOLD!
  • 1 x  ‘FOR SALE‘ Sign (700×580)
  • Installation Screws for Sign included
  • SOLD ‘& ‘UNDER CONTRACT‘ signs
  • List on allhomes.com.au
  • List on Homely.com.au
  • List on Gumtree.com.au
  • List on SaleByHomeOwner.com.au
  • on forsalebyhomeowner.com.au
  • List on myprivaterealestate.com.au
  • List on view.com.au + other sites
  • Add up to 35 images to your listing
  • Add up to 2 x Floor plans + Video
  • Login & Manage your listing 24/7
  • Add 1 x 3D virtual tour to listing
  • Unlimited printable brochures
  • All Residential, Rural & Land listings
  • Add your own Open Home times
  • You Receive all buyer calls & emails
  • Weekly Email Campaign Reports
  • Helpful On-page Tutorial videos
  • Customer Support & assistance
  • Receive expert advice from our Team of fully Licensed Agents
  • We ensure your listing is compliant with Real Estate Laws & regulations
  • Open listing, cancel at any time
  • Free AI tool to write your ad instantly
  • One-time fee, No Commissions!
  • Not tech-savvy? We’ll create your Ad
  • Same-day listing – live within hours
  • Installation Screws for Sign included
  • Customise with our Add-ons
  • Discounts on conveyancing & legal fees
  • Average savings $20K-$30K in Fees
  • allhomes.com.au is unavailable in the ACT and some surrounding NSW suburbs*

Listing On Realestate.com.au & domain.com.au + others

Attach Your Video To Your Listing

Upload Your Own Floor Plan

Weekly Activity Reports sent via realestate.com.au

Please note: Allhomes.com.au listings are not available to customers in the ACT & some NSW suburbs.

Not all suburbs are supported on Allhomes.com.au through our packages.
Click here to check which ACT & NSW areas are excluded

Watch Our Package in Action

What’s included

A premium-quality campaign without paying commission

If you want

agent-level presence in your property listing

without compromising on control, the Gold Package is the ideal choice.

The Gold Package includes professional marketing support designed to attract high-quality buyers through a polished campaign with maximum visibility and credibility. With full access to our ProShop and AI tools, you can create unlimited printable brochures, custom signage, and compelling written listings that truly showcase your home.

Your listing can feature up to 35 images, 2 floor plans, a video, and a 3D virtual tour, giving prospective buyers everything they need to feel confident and excited about your property.

Once your listing is live, you’ll receive weekly email campaign reports with clear insights into buyer engagement, allowing you to refine your strategy for maximum results. Plus, you’ll have access to ongoing customer support and expert advice from our fully licensed in-house agents whenever you need it.

Designed to help maximise your sale price

Stronger marketing and professional presentation attract more buyers, generate more inspections, and create competition — encouraging higher offers and faster decisions. That’s why both our Gold Package and

Platinum Package

focus on premium marketing to build stronger demand for your property.

By combining high-quality photography and video content with wide exposure and expert support, the Sale By Homeowner Gold Package helps private listings feel credible, desirable, and urgent. If you’re selling a higher-value home or want extra support to drive buyer interest, the Gold Package is the smart choice.

Watch our helpful tutorial video below to get started

FAQ — Gold Package & private selling

Note: The Gold Package provides comprehensive support for homeowners selling their property privately, with professional tools and expert guidance.

For Sale By Owner: Gold Package FAQs





Is Gold worth it for mid-range homes?

The Gold Package can be useful for selling homes of all prices, especially if you want better online, physical, and local visibility without paying agent commission.

What kind of support comes with Gold?

Our Gold Package includes access to our ProShop and AI tools, customer support, and expert advice from our licensed agents. And, once your listing is up, you’ll also receive weekly insights so you can analyse buyer engagement and adjust your strategy for maximum results.

Do I need professional photos to succeed?

While they’re not a requirement, professional photos can help highlight your property’s assets, drive engagement, and increase inspections. All of this can drive demand for your home and potentially lead to a better selling price.

How do I handle multiple offers privately?

  1. Set rules in advance (including clear offer deadlines)
  2. Communicate clearly
  3. Keep offers confidential
  4. Consider deposit size, settlement timeline, and other conditions, as well as the overall price
  5. Communicate in writing with professional language.
  6. Document all correspondence.
  7. Once you’ve made your decision, notify all parties promptly.

For more advice from licensed agents, get in touch with our in-house team today.

What if I’m not comfortable negotiating?

The Gold Package includes free tutorials and advice from our team of fully licensed agents.

What does “sell by owner” mean in Australia?

“Sell by owner” means the homeowner stays closely involved in the sale. You handle buyer conversations, inspections, and negotiations, while using a structured service to advertise the property properly and keep everything organised. It suits owners who want more involvement and want to avoid the traditional full-service commission model.

Can I do a “selling home by owner” sale and still get professional support?

Yes. SaleByHomeOwner.com.au is designed to be mostly DIY, but homeowners can have as little or as much support as they need. Most owners find the process easy and don’t require much assistance. Others, such as retirees or anyone not confident with computers, prefer more hands-on help setting up their ads, and our team can assist by phone and online.

How does “selling property by owner” work with SaleByHomeOwner.com.au?

You purchase the Gold Package, create your account, and add your property details, photos, and key information. Our platform is intuitive and easy to use, and we also provide helpful tutorial videos that walk you through the process step-by-step.

Our team reviews the listing and any edits to help ensure everything aligns with portal requirements and the relevant state or territory laws and guidelines.

To verify ownership, homeowners will be required to provide proof of ownership documents. This typically includes photo ID and a current council rates notice for the property. Our team will contact you to request these, and in some cases we may also phone you for additional verification.

Once your listing is approved and published, homeowners receive the enquiries linked to the listing and can arrange inspections and negotiate directly, with support available if needed.

Are you a licensed real estate agency?

Yes. SaleByHomeOwner.com.au operates as a licensed real estate agency across Australia. This is important because it means listings and edits are reviewed before publishing, and homeowners can access support from licensed agents while still running their sale in a DIY style.

Is my listing and any edits reviewed for compliance?

Yes. All listings and edits are reviewed and checked before publishing to help ensure the content is compliant with the relevant state or territory laws, industry guidelines, and portal guidelines.

What legal requirements should I check before I launch my listing?

Before you launch your property online, check our Helpful Links menu and read the Legal Requirements Before Listing section. Some states require sellers to have certain documents prepared before marketing begins, such as a contract of sale or property disclosure documents. If you’re unsure what applies to you, review that section first, then contact our team for guidance.

If I “sell my house myself”, who handles enquiries and buyer questions?

Homeowners receive the enquiries linked to their listing, so you can reply to buyers, answer questions, and book inspections. If you want help with what to say or how to handle common questions, our team can guide you.

Do you help with “sell your own home” ad writing?

Yes. You can write the ad yourself, get guidance from our team, or use our tools to speed it up. Many homeowners use our free AI tools to generate a professional headline and description in seconds.

When you’re logged into your account, go to the Free AI Tools section, enter a few details about your home, and you’ll get a strong draft you can paste into your listing and tweak to suit your property.

How can I look professional when I’m “selling property by owner”?

Buyers care about clarity, presentation, and responsiveness. Use quality photos, keep your ad easy to skim, and reply quickly to enquiries. Have key information ready, like upgrades, rates, and building details. If you want extra confidence, our licensed team can help you refine the listing wording and presentation.

What if I’m selling by owner and I’m not getting enough enquiries?

Start with the lead photo and headline because they drive clicks. Next, review pricing, since price is the most common reason enquiries slow down. Then tighten the first paragraph so it’s clearer and more benefit-focused. If you want, our team can review your listing and suggest changes that often lift response quickly.

What happens when I receive an offer in a “sell my house myself” sale?

You can negotiate directly with the buyer, then engage a conveyancer or solicitor to handle the contract and settlement. If you want guidance on the steps, our team can help you understand what usually happens next, while your conveyancer manages the legal work.

For sale by owner: who decides the listing price?

You do. With a for sale by owner approach, homeowners can price their own property from day one. Agents can often be wrong with appraisals, and if you asked five different agents for five appraisals, you’d likely receive five different suggested price ranges.

With SaleByHomeOwner.com.au, you can launch at the price you want and adjust it when you’re ready. There’s no pressure from an agent pushing for price reductions. You set the pace and stay closely involved in the pricing strategy.

Selling home by owner: how do I set a realistic list price?

A good starting point for selling home by owner is researching real sold results. Check the sold sections on realestate.com.au and Domain, search your suburb, and compare your home to the most recent similar sales. Look at your property from a buyer’s perspective and aim for a realistic market price based on what comparable homes are actually selling for, not just what other sellers are asking.

Selling property by owner: should I get a market appraisal from an agent?

You can. When selling property by owner, many homeowners still request an obligation-free market appraisal from one or more local agents. They’ll usually provide recent comparable sales and a suggested price range. Some agents may try to pressure you to list with them after the appraisal, so it helps to be clear upfront and stick to your guns.

Sell my house myself: should I pay for a licensed valuer?

If you want a more formal benchmark while you sell your house yourself, a licensed valuer can provide a fair market valuation. These typically cost a few hundred dollars, and valuers are also the professionals banks use when homeowners refinance. It’s optional, but it can be helpful if you want extra confidence on price.

Sell your own home: how often should you review or adjust the price?

A simple strategy when you sell your own home is to reassess every 1 to 2 weeks after listing. Look at enquiry levels, inspection numbers, and buyer feedback. If interest is low, a small price adjustment can help attract more buyers. This is the same basic process most agents follow, and it often helps move a property toward a sale.

 

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We have only one goal: To help you sell or rent your property yourself

You can create your For Sale, or For Rent listing by selecting a package. For additional information or to learn more about Real Estate For Sale By Owner – Contact our ‘Sale By Home Owner’ customer support team via email here or phone 1300 609 392.

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