How Do I Market My House for Sale by Owner?
Selling your house without a traditional real estate agent, also known as For Sale By Owner (FSBO), can be a cost-effective and rewarding experience. However, it requires a strategic approach to marketing to ensure you reach potential buyers effectively. This guide will provide you with the steps and benefits of marketing your house for sale by owner.
1. Create a Stand-Out Property Listing
Your online property listing is the first impression potential buyers will have of your home. Make it count by including:
- High-Quality Photos: Invest in professional photography to showcase your home in the best light. Include photos of every room and highlight unique features.
- Compelling Description: Write a detailed and engaging description of your property. Mention key features, recent upgrades, and the benefits of the location.
- Accurate Information: Provide essential details such as the number of bedrooms and bathrooms, square footage, lot size, and any special amenities.
2. Utilize Online Real Estate Platforms
List your property on popular real estate websites such as SaleByHomeOwner.com.au, realestate.com.au and domain.com.au. These platforms have a wide reach and can attract a large number of potential buyers.
3. Leverage Social Media
Social media is a powerful tool for marketing your home. Share your listing on platforms like Facebook, Instagram, and Twitter. Join local community groups and real estate forums to spread the word about your property.
4. Create a Virtual Tour
A virtual tour allows potential buyers to explore your home from the comfort of their own space. Use 3D tour technology or video walkthroughs to give buyers a comprehensive view of your property.
5. Use Traditional Marketing Methods
Don’t underestimate the power of traditional marketing. Place a “For Sale” sign in your yard, distribute flyers in your neighborhood, and advertise in local newspapers and community boards.
6. Host Open Houses and Private Showings
Organize open houses and private showings to give potential buyers a chance to see your home in person. Be prepared to answer questions and provide additional information about the property and the neighborhood.
7. Network with Local Contacts
Inform your friends, family, and colleagues that your house is for sale. Word-of-mouth can be a powerful marketing tool, and someone in your network might know a potential buyer..
Benefits of Selling Without a Real Estate Agent
- Cost Savings: The most significant benefit is saving on commission fees, which can be 2-3.5% of the sale price. For a $800,000 home, this could mean saving up to $25,000 – $30,000.
- Control: You have complete control over the sale process, from pricing to negotiations.
- Personal Touch: As the homeowner, you can provide detailed and personalized information about your property and neighborhood.
Potential Savings
By avoiding realtor commissions, you can save a substantial amount of money. These savings can be used for moving expenses, home improvements, or other financial goals.
Marketing your house for sale by owner requires effort and dedication, but the potential savings and control over the process make it worthwhile. By following these steps and utilizing both online and traditional marketing methods, you can successfully sell your home without a real estate agent.
Watch the Step-by-Step Tutorial video below:
View our packages below
Rental Package
(normally $249)
What's included
- List on realestate.com.au
- List on domain.com.au
- List on rent.com.au
- No time limit, Listed until LEASED
- List on allhomes.com.au
- List on Homely.com.au
- List on Gumtree.com.au
- List on SaleByHomeOwner.com.au
- List on view.com.au + other sites
- Add up to 35 images to your listing
- Add up to 2 x Floor plans + Video
- Login & Manage your listing 24/7
- Unlimited printable brochures
- All Residential Rental listings
- “List Now, Pay Later” available*
- Add your own Open Home times
- You Receive all tenants calls & emails
- Weekly Email Campaign Reports
- Helpful On-page Tutorial videos
- Customer Support & assistance
- Use our Free AI tool to instantly craft the perfect ad write-up
- Full access to our ProShop – Build your own custom brochures, Signage, Open Home Signs, Photo Signs & Letterbox drop pamphlets
- Same-day listing, be online within a few business hours
- Flexible payment options available – Direct bank transfer, Debit/Credit card, PayPal or over the Phone
Basic Package
(normally $599)
What's included
- List on domain.com.au
- No time limits, Listed until SOLD!
- List on allhomes.com.au
- List on Homely.com.au
- List on Gumtree.com.au
- List on SaleByHomeOwner.com.au
- List on view.com.au + other sites
- Add up to 35 images to your listing
- Add up to 2 x Floor plans + Video
- Login & Manage your listing 24/7
- All Residential, Rural & Land listings
- “List Now, Pay Later” available*
- Add your own Open Home times
- You Receive all buyer calls & emails
- Helpful On-page Tutorial videos
- Customer Support & assistance
- Receive expert advice from our Team of fully Licensed Agents
- We ensure your listing is compliant with Real Estate Laws & regulations
- No time limits, your property listed through our service until SOLD!
- Open listing , You can cancel your listing with us at any time.
- Use our Free AI tool to instantly craft the perfect ad write-up
- One-time fee, No Commissions!
- Full access to our ProShop – Build your own custom brochures, Signage, Open Home Signs, Photo Signs & Letterbox drop pamphlets
- Not tech-savvy? Phone us & we’ll create your ad for you (Free)
- Same-day listing, be online within a few business hours
- Flexible payment options available – Direct bank transfer, Debit/Credit card, PayPal or over the Phone
- Customise your Package with Add-ons & Upgrades at any time
- Our Customers receive Exclusive Discounts on conveyancing, Contract preparation & legal fees via our partner page on conveyancing.com.au
- Average owner saves between $17,000 – $30,000+ in commission*
Most Popular
Gold Package
(normally $849)
What's included
- 1 x large ‘FOR SALE‘ Sign
- ‘SOLD ‘& ‘UNDER CONTRACT’ signs
- ($25 refunded if signs not needed*)
- List on realestate.com.au
- List on domain.com.au
- No time limits, Listed until SOLD!
- List on allhomes.com.au
- List on Homely.com.au
- List on Gumtree.com.au
- List on SaleByHomeOwner.com.au
- List on view.com.au + other sites
- Add up to 35 images to your listing
- Add up to 2 x Floor plans + Video
- Login & Manage your listing 24/7
- Unlimited printable brochures
- All Residential, Rural & Land listings
- “List Now, Pay Later” available*
- Add your own Open Home times
- You Receive all buyer calls & emails
- Weekly Email Campaign Reports
- Helpful On-page Tutorial videos
- Customer Support & assistance
- Receive expert advice from our Team of fully Licensed Agents
- We ensure your listing is compliant with Real Estate Laws & regulations
- No time limits, your property listed through our service until SOLD!
- Open listing , You can cancel your listing with us at any time.
- Use our Free AI tool to instantly craft the perfect ad write-up
- One-time fee, No Commissions!
- Full access to our ProShop – Build your own custom brochures, Signage, Open Home Signs, Photo Signs & Letterbox drop pamphlets
- Not tech-savvy? Phone us & we’ll create your ad for you (Free)
- Same-day listing, be online within a few business hours
- Installation Screws for Sign included
- Flexible payment options available – Direct bank transfer, Debit/Credit card, PayPal or over the Phone
- Customise your Package with Add-ons & Upgrades at any time
- Our Customers receive Exclusive Discounts on conveyancing, Contract preparation & legal fees via our partner page on conveyancing.com.au
- Average owner saves between $17,000 – $30,000+ in commission*
Platinum Package
(normally $899)
What's included
In addition to everything that’s included our ‘Gold Package‘ you also receive:
- 1 x ‘FOR SALE’ Sign (700×580)
- ‘SOLD ‘& ‘UNDER CONTRACT’ signs
- 1 x large ‘Open For Inspection’ Flag
- 2 x ‘OPEN HOME’ directional signs
- Screws & ties for installation
- Express postage via Australia Post
You also receive:
- List on realestate.com.au
- List on domain.com.au
- No time limits, Listed until SOLD!
- List on allhomes.com.au
- List on Homely.com.au
- List on Gumtree.com.au
- List on SaleByHomeOwner.com.au
- List on view.com.au + other sites
- Add up to 35 images to your listing
- Add up to 2 x Floor plans + Video
- Login & Manage your listing 24/7
- Unlimited printable brochures
- All Residential, Rural & Land listings
- “List Now, Pay Later” available*
- Add your own Open Home times
- You Receive all buyer calls & emails
- Weekly Email Campaign Reports
- Helpful On-page Tutorial videos
- Customer Support & assistance
- Receive expert advice from our Team of fully Licensed Agents
- We ensure your listing is compliant with Real Estate Laws & regulations
- No time limits, your property listed through our service until SOLD!
- Open listing , You can cancel your listing with us at any time.
- Use our Free AI tool to instantly craft the perfect ad write-up
- One-time fee, No Commissions!
- Full access to our ProShop – Build your own custom brochures, Signage, Open Home Signs, Photo Signs & Letterbox drop pamphlets
- Not tech-savvy? Phone us & we’ll create your ad for you (Free)
- Same-day listing, be online within a few business hours
- Installation Screws for Sign included
- Flexible payment options available – Direct bank transfer, Debit/Credit card, PayPal or over the Phone
- Customise your Package with Add-ons & Upgrades at any time
- Our Customers receive Exclusive Discounts on conveyancing, Contract preparation & legal fees via our partner page on conveyancing.com.au
- Average owner saves between $17,000 – $30,000+ in commission*
Professional Package
(normally $1,999)
What's included
In addition to everything that’s included our ‘Platinum Package‘ you also receive:
- Professional Photography
- Large 1800 x 1200 PHOTO SIGN
- 50 x A4 Gloss Property Brochures
- ‘SOLD ‘& ‘UNDER CONTRACT’ signs
- 1 x large ‘Open For Inspection’ Flag
- 2 x ‘OPEN HOME’ directional signs
- Screws & ties for installation
You also receive:
- List on realestate.com.au
- List on domain.com.au
- No time limits, Listed until SOLD!
- List on allhomes.com.au
- List on Homely.com.au
- List on Gumtree.com.au
- List on SaleByHomeOwner.com.au
- List on view.com.au + other sites
- Add up to 35 images to your listing
- Add up to 2 x Floor plans + Video
- Login & Manage your listing 24/7
- Unlimited printable brochures
- All Residential, Rural & Land listings
- “List Now, Pay Later” available*
- Add your own Open Home times
- You Receive all buyer calls & emails
- Weekly Email Campaign Reports
- Helpful On-page Tutorial videos
- Customer Support & assistance
- Receive expert advice from our Team of fully Licensed Agents
- We ensure your listing is compliant with Real Estate Laws & regulations
- No time limits, your property listed through our service until SOLD!
- Open listing , You can cancel your listing with us at any time.
- Use our Free AI tool to instantly craft the perfect ad write-up
- One-time fee, No Commissions!
- Full access to our ProShop – Build your own custom brochures, Signage, Open Home Signs, Photo Signs & Letterbox drop pamphlets
- Not tech-savvy? Phone us & we’ll create your ad for you (Free)
- Installation Screws for Sign included
- Flexible payment options available – Direct bank transfer, Debit/Credit card, PayPal or over the Phone
- Customise your Package with Add-ons & Upgrades at any time
- Our Customers receive Exclusive Discounts on conveyancing, Contract preparation & legal fees via our partner page on conveyancing.com.au
- Average owner saves between $17,000 – $30,000+ in commission*
Photo Sign Package 1
(normally $965)
What's included
- 1 x ‘FOR SALE’ PHOTO SIGN – Smaller version for self-installation
- Custom designed Photo Sign printed on weather & fade resistant outdoor Plastic with vivid full-colour printing.
- Can easily be installed in front yards, on fences, vacant blocks of land or Unit/Townhouses
- List on realestate.com.au
- List on domain.com.au
- No time limits, Listed until SOLD!
- List on allhomes.com.au
- List on Homely.com.au
- List on Gumtree.com.au
- List on SaleByHomeOwner.com.au
- List on view.com.au + other sites
- Add up to 35 images to your listing
- Add up to 2 x Floor plans + Video
- Login & Manage your listing 24/7
- Unlimited printable brochures
- All Residential, Rural & Land listings
- “List Now, Pay Later” available*
- Add your own Open Home times
- You Receive all buyer calls & emails
- Weekly Email Campaign Reports
- Helpful On-page Tutorial videos
- Customer Support & assistance
- Receive expert advice from our Team of fully Licensed Agents
- We ensure your listing is compliant with Real Estate Laws & regulations
- No time limits, your property listed through our service until SOLD!
- Open listing , You can cancel your listing with us at any time.
- Use our Free AI tool to instantly craft the perfect ad write-up
- One-time fee, No Commissions!
- Full access to our ProShop – Build your own custom brochures, Signage, Open Home Signs, Photo Signs & Letterbox drop pamphlets
- Not tech-savvy? Phone us & we’ll create your ad for you (Free)
- Same-day listing, be online within a few business hours
- Installation Screws for Sign included
- Flexible payment options available – Direct bank transfer, Debit/Credit card, PayPal or over the Phone
- Customise your Package with Add-ons & Upgrades at any time
- Our Customers receive Exclusive Discounts on conveyancing, Contract preparation & legal fees via our partner page on conveyancing.com.au
- Average owner saves between $17,000 – $30,000+ in commission*
Budget Package
(normally $399)
What's included
- List on Homely.com.au
- List on view.com.au
- List on salebyhomeowner.com.au
- No time limits, Listed until SOLD!
- Add up to 35 images to your listing
- Add up to 2 Floor plans
- Login & Manage your listing 24/7
- All Residential, Rural & Land listings
- “List Now, Pay Later” available*
- You Receive all buyer calls & emails
- Helpful On-page Tutorial videos
- We ensure your listing is compliant with Real Estate Laws & regulations
- Open listing , You can cancel your listing with us at any time.
- One-time fee, No Commissions!
- Not tech-savvy? Phone us & we’ll create your ad for you (Free)
- Same-day listing, be online within a few business hours
- Flexible payment options available – Direct bank transfer, Debit/Credit card, PayPal or over the Phone
- Receive Exclusive Discounts on conveyancing, Contract preparation & legal fees via our partner page on conveyancing.com.au
- Average owner saves between $17,000 – $30,000+ in commission*
Photo Sign Package 2
(normally $1,400)
What's included
- 1 x Large 1800 x 1200 ‘FOR SALE’ PHOTO SIGN
- Custom designed & Professionally installed on the property (in Metro locations)
- List on realestate.com.au
- List on domain.com.au
- No time limits, Listed until SOLD!
- List on allhomes.com.au
- List on Homely.com.au
- List on Gumtree.com.au
- List on SaleByHomeOwner.com.au
- List on view.com.au + other sites
- Add up to 35 images to your listing
- Add up to 2 x Floor plans + Video
- Login & Manage your listing 24/7
- Unlimited printable brochures
- All Residential, Rural & Land listings
- “List Now, Pay Later” available*
- Add your own Open Home times
- You Receive all buyer calls & emails
- Weekly Email Campaign Reports
- Helpful On-page Tutorial videos
- Customer Support & assistance
- Receive expert advice from our Team of fully Licensed Agents
- We ensure your listing is compliant with Real Estate Laws & regulations
- No time limits, your property listed through our service until SOLD!
- Open listing , You can cancel your listing with us at any time.
- Use our Free AI tool to instantly craft the perfect ad write-up
- One-time fee, No Commissions!
- Full access to our ProShop – Build your own custom brochures, Signage, Open Home Signs, Photo Signs & Letterbox drop pamphlets
- Not tech-savvy? Phone us & we’ll create your ad for you (Free)
- Same-day listing, be online within a few business hours
- Installation Screws for Sign included
- Flexible payment options available – Direct bank transfer, Debit/Credit card, PayPal or over the Phone
- Customise your Package with Add-ons & Upgrades at any time
- Our Customers receive Exclusive Discounts on conveyancing, Contract preparation & legal fees via our partner page on conveyancing.com.au
- Average owner saves between $17,000 – $30,000+ in commission*
Here’s some additional helpful Tips below:
- How do I sell my house by owner?
- What are the Pros and cons of selling a house by owner?
- How much does it cost to sell a house by owner?
- Is it hard to sell a house by owner?
- What paperwork is needed to sell a house by owner?
- Can I sell my house without a realtor?
- How do I market my house for sale by owner?
- What are the steps to sell a house by owner?
- How do I price my house for sale by owner?
- What are the legal requirements for selling a house by owner?
- How do I negotiate with buyers when selling by owner?
- What are the common mistakes to avoid when selling a house by owner?
- How do I handle home inspections and appraisals when selling by owner?
- How do I handle Settlement costs when selling by owner?
- What are the best websites to list a house for sale by owner?
- How do I prepare my house for sale by owner?
- What are the tax implications of selling a house by owner?
- How do I handle offers and counteroffers when selling by owner?
- What are the benefits of selling a house by owner?
