How to Sell My Home Myself in Australia
This page gives you a clear, step-by-step plan to sell your home yourself. Price with confidence, create a listing that wins clicks, advertise on the major sites, manage inspections and offers, and move to a smooth settlement with your conveyancer.
Contents
About Sale By Home Owner
What we do
We provide the platform and marketing to help Australian property owners sell privately. With the right package your listing is published to Australia’s major real estate sites so buyers can find you easily.
What stays with you
Enquiries go straight to you, so you manage inspections and negotiations. Your conveyancer or solicitor prepares contracts and manages settlement.
Clear pricing and proof
See inclusions on the Packages page, learn the flow in How it works, and read real feedback on customer reviews.
Trust and transparency
How our service fits a private sale
You keep control. We provide reach and tools.
- Your listing is published to the major property sites based on the package you choose.
- All buyer enquiries are sent to you directly so you can respond fast and accurately.
- You can edit your ad at any time from your dashboard.
- No commission is charged by us on your sale. You pay for marketing and manage the sale process.
Why Australians choose us
- Clear inclusions and upfront pricing on the Packages page
- Guides, checklists and templates to make each step straightforward
- A growing library of owner listed properties for real examples
- Independent reviews and testimonials you can read before you start
Why sell your home yourself
Control and clarity
You set the price, presentation and inspection windows. Buyers speak with you directly so answers are fast and specific.
Save the commission
Pay for marketing upfront and keep negotiation control. Many owners prefer the certainty of this approach.
Guides and tools
Use our For Sale By Owner guide, read 40 tips for selling your own home, and browse owner listed properties for ideas.
The 8 essential steps
1Research your value
Check three recent sales and today’s competing listings in your suburb. Launch with a price that invites enquiry and review results after week one.
2Sort the paperwork
Requirements differ by state. Start with the paperwork checklist and the legal requirements guide, then engage a conveyancer or solicitor.
3Choose a package
Pick the exposure you want on the major real estate sites and add photography or signage if needed. See options on the Packages page.
4Prepare photos
Bright, even light. Front elevation, kitchen, living, main bedroom and outdoor area. A floor plan helps buyers visualise the space.
5Create your listing
Write a clear headline and description, upload photos, set open-home times and preview on mobile. You can edit any time in your dashboard.
6Launch and monitor
Watch enquiry volume and inspection requests. If views are strong but inspections are light, refresh photos and opening lines. If enquiry is quiet, review price and open times.
7Run inspections
Use a simple schedule and collect contact details. For a smooth day, read how to run an open home and handle offers.
8Move to offers and contracts
Record offers in writing, compare both price and terms, then proceed to contracts with your conveyancer or solicitor. Try our Letter of Offer or direct buyers to Make an Offer.
Create a listing that converts
Headline
Lead with the top benefit and location. Keep it short and specific to lift click through.
Photos
Use natural light and a logical order. Avoid near duplicates. A floor plan increases engagement.
Description
Include land size, internal area, parking, upgrades and nearby transport or schools. See examples in owner listed properties.
Marketing and exposure
Publish where buyers look
Select a package, set your open times, and keep your ad fresh with small weekly improvements. Compare inclusions on the Packages page and learn the flow in How it works.
Weekly tune ups
- Reorder the first five photos for impact
- Strengthen the opening line of your description
- Review price after the first week if enquiry is light
Inspections and follow up
Simple reply you can use
“Thanks for your message. We can show the property Saturday 10 am or Tuesday 5.30 pm. Which suits you?”
Open home checklist
- Declutter and air the home
- Print brochures from your dashboard
- Set a signboard if your package includes one
Offers and negotiation
Compare offers on both price and terms, then proceed to contracts with your conveyancer or solicitor. For a practical framework, read handling offers and counteroffers.
| Criteria | Buyer A | Buyer B |
|---|---|---|
| Price | $ | $ |
| Finance approved | Yes/No | Yes/No |
| Building and pest | Condition | Condition |
| Settlement date | Date | Date |
Capture offers in writing with the Letter of Offer or direct buyers to Make an Offer.
State legal checklist
Rules differ across Australia. Use these starting points and confirm specifics with your conveyancer or solicitor.
Smart FAQs
Is it legal to sell my home myself in Australia
Yes. Owners can sell privately in every state and territory. Most sellers engage a conveyancer or solicitor to prepare contracts and manage settlement.
Where will my listing appear
With the right package your property is advertised on Australia’s major real estate sites so buyers can find you easily.
Do you charge commission
No. We do not charge commission on the sale of your property. You pay for marketing and handle enquiries, inspections and negotiations yourself.
What documents do I need before advertising
Some jurisdictions require certain disclosures or documents before marketing. Confirm with your conveyancer or solicitor and use the state links above.
How do I set my asking price
Compare three recent sales and your current competition. Launch with a number that attracts inspection requests, then reassess after week one.
Next steps
Choose a package Create your account
Want social proof first. Read customer reviews and success stories.
"Private Home Selling Made Simple" - Watch our Quick Video Guide below
We saved Thousands!!! - Very happy, will definitely use again
I was really happy with the service provided by Sale By Home Owner, Always very prompt to any enquiries & delivered everything as promised. I would recommend you try selling yourself as they made it very easy! We saved around $10,500 and will definitely use them again! Thanks very much!
Under Contract in 36 Hours. Quick but Needed Extra Docs
Posted my land for sale and was under contract is 36 hours. The process to set up was easy but the contract part was left up to me as you can’t download a copy of a current residential sale document on line. It is required to be purchased and posted – which didn’t work for our quick sale. I ended up paying my conveyancer to supply. I feel it should be a process all the way to completion and not 80% there
Sold in 8 Days & Saved $20K, First-Time Seller Success
I was able to sell my house for an agreed price within 8 days of listing through Sale By Homeowner. They offered helpful advice to a first time seller and the tools necessary to achieve our goal. By not paying a Real estate agent close to $20000 to do little in a very hot market, it gave me more flexibility when negotiating a sale price. I don’t think I will ever need an agent again. Thanks guys.
Great Team with Regular Updates & Referrals
great mob to deal with very regular updates and referals
Second Sale Success! Easy Process & Big Savings
This is my second sale through Sale By Home Owner, and another success story! Received an offer on the second day after the listing was published. In the end able sold my apartment for a few thousands more than was originally asking. The whole process was easy. The team was very helpful and attentive. Scott replied to my emails and texts veryÊpromptly. Thank you for that, Scott! If you want to save thousands of dollars, please stop using realestate agents. Use Sale By Home Owner instead, you won’t regret!
Full Control, No Agents, Big Savings, highly recommended
Great experience selling my property through Sale By Home Owner. I had full control over inspections, negotiations, and choosing the buyer without any agents involved. It takes patience, but the savings on agent fees are worth it. Highly recommended!
Two-Time Seller, Fast Sales & Great Support
This is my second time using Sale By Home Owner and both times it has been easy and straight forward. They were very helpful and quick to respond to any questions that I had. Both times my property sold fast and with a great result. Highly recommend using them.
Lots of Enquiries, Smooth Sale & Big Savings on Fees
I advertised in late May and had many queries, emails and telephone calls, a client rang that had just sold their home and put an offer on mine just by an inspection of the home, loved it and now they are the new owners of Serrata Springs which I will sadly miss but new beginnings. I saved money as the agent wanted to charge me $2,000 plus for advertising and then take a commission on top of that so I would recommend to anyone wanting to sell, go through homeowner.com.
Cost-Effective & Responsive Service
Such a cost effective way to sell a home! Always so responsive!
Great Way to Sell Your Home Online
Great for selling own home online using real estate sites
