Sell My Property in Australia: Premium Owner’s Guide
Set your price with confidence, craft a listing buyers will not skip, turn enquiries into inspections, and move to a signed contract with a clear plan.
Contents
The 3-stage selling blueprint
1) Attract
High quality photos, a clear headline, and exposure on the major sites. Add open times and make contact simple.
2) Convert
Respond fast, offer two viewing slots, and follow up the same day. Capture offers in writing with a simple form.
3) Close
Negotiate calmly, confirm conditions, and let your conveyancer or solicitor issue contracts and manage settlement.
Price with confidence
Three point framework
- Choose three recent comparable sales as anchors.
- Map today’s competition and note price, features, days on market.
- Pick a launch price that invites enquiry and review on day seven.
If views are strong but inspections are light, upgrade photos or headline first. If calls are quiet, review price.
New to private sales? Start with 40 tips for selling your own home and this balanced overview of FSBO pros and cons in Australia.
Illustrative math: on an $800,000 sale, a 2.2% agent commission is $17,600. With private selling, you pay for marketing upfront and keep control of the process.
Design a listing that converts
Headline that sells
Lead with the top benefit and the location. Keep it short and specific.
Photos that pop
Bright, even light. Exterior, kitchen, living, main bedroom, outdoor area. Add a floor plan if you have one.
Description that answers
Land size, internal area, parking, improvements, and walking distance to transport or schools.
Draft yours now: Create your account.
Paperwork help: what paperwork is needed and legal requirements for private sellers.
From enquiry to inspection
Fast reply script
“Thanks for your message. Happy to help. We are available Saturday 10am or Tuesday 5.30pm for a viewing. Which suits you?”
Open home checklist
- Declutter and air the home
- Print brochures from your dashboard
- Set a signboard if your package includes one
First open? Follow this walkthrough: how to run an open home and handle offers.
Offers and comparisons
Capture details in writing, compare on price and terms, then proceed to contracts.
Use this step-by-step on handling offers and counteroffers, then issue a Letter of Offer or direct buyers to Make an Offer.
| Criteria | Buyer A | Buyer B |
|---|---|---|
| Price | $ | $ |
| Finance approved | Yes/No | Yes/No |
| Building and pest | Condition | Condition |
| Settlement date | Date | Date |
State legal checklist
Rules differ across Australia. Start with your state’s official guidance:
- NSW: The sale process
- VIC: Conveyancing and Section 32
- QLD: Seller Disclosure Scheme
- WA: Selling a property
QLD note: From 1 August 2025, Queensland’s Seller Disclosure Scheme applies. Speak with your conveyancer about required disclosures before marketing.
Smart FAQs
What should launch week look like?
Day 1 publish with strong photos. Day 2 add open times. Days 3 to 5 reply within an hour where possible. Day 7 review views and enquiries and adjust photos, headline, or price.
How many photos do buyers expect?
Twelve to twenty clear images is a good range. Lead with the exterior, kitchen, living, main bedroom, and outdoor area. Avoid duplicates.
Can I sell while the property is tenanted?
Yes, but access and notice rules apply. Check your state’s guidance above and share viewing times early with tenants.
Do I need documents before advertising?
Some jurisdictions require specific documents or disclosures before marketing. Engage a conveyancer or solicitor early and confirm your state’s rules.
How do I accept an offer correctly?
Use a written offer like the Letter of Offer or Make an Offer. Your conveyancer or solicitor then prepares contracts for signing.
How long does it usually take to sell privately?
Time on market depends on price, competition, and listing quality. If views are high but inspections are low after week one, refresh photos and headline. If enquiries are quiet, review price and open home times.
Can I advertise on realestate.com.au and Domain without a traditional agent?
Yes. When you choose the right package, your listing is published to major national portals while you keep control of enquiries and negotiations.
What disclosures or certificates do I need before marketing?
Requirements differ by state. Use the legal checklist on this page and engage a conveyancer or solicitor early. In Queensland, the Seller Disclosure Scheme applies from 1 August 2025.
How do I compare two offers fairly?
Line up price, finance approval, building and pest, inclusions, and settlement date. If terms differ, ask both parties for best and final by a clear time and choose on overall certainty.
Further reading from our experts
Next steps
Choose a package Create your account
Questions? Contact our team.
We saved Thousands!!! - Very happy, will definitely use again
I was really happy with the service provided by Sale By Home Owner, Always very prompt to any enquiries & delivered everything as promised. I would recommend you try selling yourself as they made it very easy! We saved around $10,500 and will definitely use them again! Thanks very much!
Under Contract in 36 Hours. Quick but Needed Extra Docs
Posted my land for sale and was under contract is 36 hours. The process to set up was easy but the contract part was left up to me as you can’t download a copy of a current residential sale document on line. It is required to be purchased and posted – which didn’t work for our quick sale. I ended up paying my conveyancer to supply. I feel it should be a process all the way to completion and not 80% there
Sold in 8 Days & Saved $20K, First-Time Seller Success
I was able to sell my house for an agreed price within 8 days of listing through Sale By Homeowner. They offered helpful advice to a first time seller and the tools necessary to achieve our goal. By not paying a Real estate agent close to $20000 to do little in a very hot market, it gave me more flexibility when negotiating a sale price. I don’t think I will ever need an agent again. Thanks guys.
Great Team with Regular Updates & Referrals
great mob to deal with very regular updates and referals
Second Sale Success! Easy Process & Big Savings
This is my second sale through Sale By Home Owner, and another success story! Received an offer on the second day after the listing was published. In the end able sold my apartment for a few thousands more than was originally asking. The whole process was easy. The team was very helpful and attentive. Scott replied to my emails and texts veryÊpromptly. Thank you for that, Scott! If you want to save thousands of dollars, please stop using realestate agents. Use Sale By Home Owner instead, you won’t regret!
Full Control, No Agents, Big Savings, highly recommended
Great experience selling my property through Sale By Home Owner. I had full control over inspections, negotiations, and choosing the buyer without any agents involved. It takes patience, but the savings on agent fees are worth it. Highly recommended!
Two-Time Seller, Fast Sales & Great Support
This is my second time using Sale By Home Owner and both times it has been easy and straight forward. They were very helpful and quick to respond to any questions that I had. Both times my property sold fast and with a great result. Highly recommend using them.
Lots of Enquiries, Smooth Sale & Big Savings on Fees
I advertised in late May and had many queries, emails and telephone calls, a client rang that had just sold their home and put an offer on mine just by an inspection of the home, loved it and now they are the new owners of Serrata Springs which I will sadly miss but new beginnings. I saved money as the agent wanted to charge me $2,000 plus for advertising and then take a commission on top of that so I would recommend to anyone wanting to sell, go through homeowner.com.
Cost-Effective & Responsive Service
Such a cost effective way to sell a home! Always so responsive!
Great Way to Sell Your Home Online
Great for selling own home online using real estate sites
BASIC PACKAGE
(normally $799)
Entry level package. Includes domain.com.au + other websites. Great for Homes & blocks of land.
( Includes domain.com.au )
STANDARD PACKAGE
(normally $899)
A great cost-effective option for anyone who doesn’t require signage or Open Home flags.
( Includes realestate.com.au & domain.com.au )
GOLD PACKAGE
(normally $1099)
Popular Option, includes a ‘For Sale’ sign + Sold & Under Contract stickers. Listed Until Sold!
( Includes realestate.com.au & domain.com.au )
PLATINUM PACKAGE
(normally $1,199)
Includes everything in Gold package + DIY Open Home Kit with flag & directional signage—ideal for hosting your own Open Homes.
( Includes realestate.com.au & domain.com.au )
PHOTO SIGN PACKAGE No.2
(normally $1,695)
Ideal for City/Metro listings: Large Photo Sign professionally installed to deliver that extra wow factor (+ Sold & Under Contract Stickers)
( Includes realestate.com.au & domain.com.au )
PHOTO SIGN PACKAGE No.1
(normally $1,295)
Perfect for regional listings: Includes large 841×1189 mm corflute Photo Sign delivered for simple self-installation (+Sold & Under Contract Stickers)
( Includes realestate.com.au & domain.com.au )
PROFESSIONAL PACKAGE
(normally $2,100)
Full Agent-quality advertising – Includes Professional Photographer + Large Photo Sign + DIY Open Home kit & More!
( Includes realestate.com.au & domain.com.au )
